by Tim Patterson | Mar 9, 2018 | Event Marketing, Tradeshow Exhibit, Tradeshow marketing
More or less a quick diary of Natural Products Expo West 2018 Day One: After some twists and turns, we finished setting up the final client booth – Dave’s Killer Bread/Alpine Valley Bread – late morning. Thanks to Stacy and her crew at Eagle...
by Tim Patterson | Mar 5, 2018 | Podcast, TSGMMCPodcast, Video, Vlog, YouTube
On today’s TradeshowGuy Monday Morning Coffee, we latch on to an interview with Electric Impluse’s President, Leslie Ungar. What’s important about communication? How do we get our message through clearly in a very busy world? Also, on the Tradeshow...
by Tim Patterson | Mar 1, 2018 | Fun, Lists, Public Relations
You’ve probably run into a tradeshow super connector and didn’t even realize it at the time. Not until later, when you got to thinking about that person you talked to. The one that knows everyone, and everyone knows him or her. Billionaire Mark Cuban is known as a...
by Tim Patterson | Feb 27, 2018 | Event Marketing, lead generation, Marketing, Tradeshow marketing, Tradeshow presenting, Tradeshow visitors
Seriously, you could compile a list of 50 tradeshow best practices and still add to the list. For the sake of brevity, let’s whittle it down to a reasonable number and see what we get. Create your marketing plan based on the specific event where you’re going to set up...
by Tim Patterson | Feb 26, 2018 | Podcast, TSGMMCPodcast, Video, Vlog, YouTube
How can you use tradeshows and conferences to jumpstart your blogging career? Eric Rosenberg tells us on the interview in today’s TradeshowGuy Monday Morning Coffee. ONE GOOD THING: Slate’s Watergate podcast: Slow...
Tim Patterson has been helping companies navigate the trade show world since 2002. He owns TradeshowGuy Exhibits and writes here about exhibit design, marketing, industry trends, and lessons learned from more than two decades on the show floor.