For Labor Day, I share a little history of the holiday. And then it’s a quick look at the Best Practices for Tradeshow Marketing. And today’s One Good Thing?...
“Half the money I spend on advertising is wasted; the trouble is I don’t know which half,” said John Wanamaker (1838-1922). No doubt good old John spent a lot of money on advertising. That’s not something that we do here at TradeshowGuy Exhibits, but on...
Yes, I have a Pinterest account. No, I don’t spend a lot of time there. Something about not having enough bandwidth and so on. However, when I do get over there, I find a lot of things to like. Such as these boards on tradeshow marketing which are standouts!...
This is a guest post by Charles Dugan of American Image Displays There is no such thing as a closing a sale by luck at a trade show. The process of generating and closing leads is defined even before the event begins. Believe it or not, although most exhibitors...
This morning’s podcast and cup of coffee included a fun and exceeding useful interview with productivity expert Ellen Goodwin. We talked about procrastination and accountability and Ellen shared some great tips on productivity. ONE GOOD THING: Ellen shared the...
Tim Patterson has been helping companies navigate the trade show world since 2002. He owns TradeshowGuy Exhibits and writes here about exhibit design, marketing, industry trends, and lessons learned from more than two decades on the show floor.
Tim Patterson has been helping companies navigate the trade show world since 2002. He owns TradeshowGuy Exhibits and writes here about exhibit design, marketing, industry trends, and lessons learned from more than two decades on the show floor.