by Tim Patterson | May 10, 2017 | Event Marketing, Marketing, Tradeshow marketing, Tradeshow presenting, Tradeshow staff training, Tradeshow visitors
If you’re standing at the edge of your tradeshow booth ready to engage with a visitor, remember that as try you qualify him or her, you’re really trying to find the prospect’s real issue. Once you do that, you can determine if you can be of assistance, or if you...
by Tim Patterson | May 8, 2017 | Custom exhibit, Marketing, Tradeshow marketing, TSGMMCPodcast, Video, Vlog, YouTube
As I sat down to write today’s TradeshowGuy Monday Morning Coffee, I realized that much of the business we’ve done this year at TradeshowGuy Exhibits has been repeat business: new business from current clients. Of course, it’s good to have new...
by Tim Patterson | May 5, 2017 | Branding, Tradeshow marketing, Tradeshow visitors, Video
Video monitors are ubiquitous at tradeshows as exhibitors by the thousands display video in their exhibiting space. But is any of it making an impact? Video crafted for in-booth display is different than other uses. It’s easy to just grab content you already have...
by Tim Patterson | May 3, 2017 | Branding, Event Marketing, Tradeshow Photos, Tradeshow presenting, Tradeshow visitors, Video
In case you hadn’t noticed social media video is exploding, driving traffic and eyeballs both on and offline. So it makes sense to strongly consider making video a part of your tradeshow strategy. Posting videos or going live from the show gives followers a sense of...
Tim Patterson has been helping companies navigate the trade show world since 2002. He owns TradeshowGuy Exhibits and writes here about exhibit design, marketing, industry trends, and lessons learned from more than two decades on the show floor.