by Tim Patterson | Apr 19, 2017 | Case Study, Event Marketing, Marketing, Tradeshow marketing
I’ve never attended the SIA Snow Show but I think I should someday, for two reasons. Number One: I’m a ski bum. Number Two: uh, see reason number one. Oh, and that’s right – I’m TradeshowGuy – I do tradeshows. SIA – Snowsports Industries America – holds the annual SIA...
by Tim Patterson | Apr 17, 2017 | Podcast, TSGMMCPodcast, Video, Vlog
In this week’s TradeshowGuy Monday Morning Coffee, I share the various apps on my phone and laptop that I use in daily business work. Apps and software mentioned include: Dropbox Carbonite MS OneNote AWeber LeadPages Giphy Capture Gas Buddy Screenflow Adobe...
by Tim Patterson | Apr 12, 2017 | Booth Design, Branding, Budgeting, Tradeshow marketing
The natural inclination for most exhibitors is to get the most money out of their booth, so it’s important to consider ways to update that tradeshow exhibit. What options do you have? The first and most obvious is to change the graphics. Products and services change,...
by Tim Patterson | Apr 10, 2017 | Event Marketing, Podcast, TSGMMCPodcast, Video, Vlog, YouTube
Finally, it’s official. We’ve turned this into a podcast. Yeah, I know it’s already a vlog (I’ll never get used to that word!), but now you can subscribe to the audio of the podcast. This week: What happens when you have to roll with the...
by Tim Patterson | Apr 6, 2017 | Branding, Event Marketing, lead generation, Tradeshow visitors
How do you create tradeshow buzz? You know the one: the exhibit that keeps getting talked about. Don’t you want to be that exhibit? Don’t you want to be working at that one location where everyone seems to be heading? Buzz is not something you can automatically turn...
Tim Patterson has been helping companies navigate the trade show world since 2002. He owns TradeshowGuy Exhibits and writes here about exhibit design, marketing, industry trends, and lessons learned from more than two decades on the show floor.