Two conversations I had this week starkly illustrated the vast difference between companies and their approach to show prep and post-show follow up. In one instance, I was speaking with a potential client about their upcoming schedule for 2016. The gentleman told me...
Twitter is a great source for a lot of things: breaking news, rants and raves, tracking of stories and trends. So nearly every day I’ll spend a few moments to see what’s being offered in the #tradeshow world. It’s a mix of blatant self-promotion,...
“…Still, a man hears what he wants to hear And disregards the rest.” That’s a line from a Paul Simon song, The Boxer, recorded by Simon and Garfunkel. And it happens all the time. “Selective hearing,” according to my wife, and perhaps many other...
How many ways can you use an iPad kiosk at a tradeshow? Let’s count at least 8 ways here: WARNING! ALERT! BLATANT PLUG AHEAD! Now that you’ve Want to check out some of our iPad kiosks? Check our kiosk selection on the Exhibit Design Search site...
Tradeshows cost time and money. A lot. So how do you differentiate from the thousand other exhibitors all vying for attention? One way is to become a person of interest at the tradeshow. Here are a few ways to stand out from the crowd. Be a speaker, or participate in...
Tim Patterson has been helping companies navigate the trade show world since 2002. He owns TradeshowGuy Exhibits and writes here about exhibit design, marketing, industry trends, and lessons learned from more than two decades on the show floor.
Tim Patterson has been helping companies navigate the trade show world since 2002. He owns TradeshowGuy Exhibits and writes here about exhibit design, marketing, industry trends, and lessons learned from more than two decades on the show floor.