by Tim Patterson | Jan 24, 2014 | Tradeshow marketing, Uncategorized
Last week I flew into Houston to give a presentation for ISES Houston for their monthly meeting. This one focused on tradeshow marketing and was hosted by 2020 Exhibits. The presentation went over the various aspects of what it takes to compete on the tradeshow floor....
by Tim Patterson | Jan 3, 2014 | Event Marketing, Marketing, Mobile Marketing, Tradeshow marketing
Once I thought I was a prognosticator, but that didn’t turn out very well. So perhaps we should see who else in the industry is trying to predict the future… CEIR Predicts Slow, Steady Industry Growth (okay, this one wasn’t too hard)… Top Event...
by Tim Patterson | Dec 30, 2013 | Budgeting, Tradeshow marketing
Read Part One of this series here. You can get lost in the numbers. But sometimes it’s fun – and enlightening. Visitors spend an average of 8.3 hours in 2.3 days on a tradeshow floor, giving exhibitors the chance to reach thousands of potential customers in a very...
by Tim Patterson | Dec 23, 2013 | Marketing, Tradeshow marketing
Where to start with your tradeshow marketing analysis? Let’s try at the beginning! Okay, dumb answer to obvious question. Or….perhaps not. The beginning can be a moving target. As a young writer I never knew where to start a piece of fiction or article or project....
by Tim Patterson | Dec 16, 2013 | Event Marketing, Marketing, Public Relations, Social Media, Tradeshow marketing, Tradeshow presenting, Tradeshow staff training, Tradeshow visitors
Dear Exhibitor, You are an experienced tradeshow marketer. You probably have been to many more shows than most of your colleagues. You’ve seen it all – from the small mom and pop shows decades ago to the sophisticated shows with several thousand exhibitors. You’ve...
Tim Patterson has been helping companies navigate the trade show world since 2002. He owns TradeshowGuy Exhibits and writes here about exhibit design, marketing, industry trends, and lessons learned from more than two decades on the show floor.