by Tim Patterson | Dec 12, 2011 | Event Marketing, Marketing, Mobile Marketing, Social Media, Tradeshow marketing
It makes sense to drum up as much interest before an event as possible, even prior to any official promotion launch. In fact, social media is ideally suited for just this task. By putting a blog post or video together, for instance, on what is coming at the event...
by Tim Patterson | Dec 5, 2011 | Blog, Event Marketing, Social Media, Tradeshow marketing, Virtual Tradeshow
Setting up a virtual tradeshow website for your tradeshow appearance is as easy as setting up a new website. Mainly because that’s exactly what it is. While I’ve seen a number of ways to do it, having a blog platform for your virtual tradeshow gives you the most...
by Tim Patterson | Dec 1, 2011 | Facebook, Tradeshow marketing, Video, YouTube
It can’t be the easiest thing to post video from a tradeshow floor, there amongst the chaos and cacophony of exhibitors and attendees. However, if you make a plan to get some video out during the show, you’ll surely benefit from it! So to make a plan, make sure you...
by Tim Patterson | Nov 28, 2011 | Fun, Marketing
The best rental car deal I ever got happened when I shut my mouth. I was at the rental counter at the airport in LA waiting for the clerk to get my car keys – I’d reserved an economy car – when he finally got through poking around on his keyboard and announced, “I’m...
by Tim Patterson | Nov 14, 2011 | Event Marketing, Podcast, Social Media, Tradeshow marketing
Recently I posted a video call “QR Codes FAIL” on my YouTube/tradeshowmarketing channel and here on the blog. It was meant to show that QR Codes don’t always work as intended. Mike Vincent of FanFareMobile.com chimed in with a comment about using SMS...
Tim Patterson has been helping companies navigate the trade show world since 2002. He owns TradeshowGuy Exhibits and writes here about exhibit design, marketing, industry trends, and lessons learned from more than two decades on the show floor.