guest article by Jean Watson When your company is trying to launch and establish its brand, it’s crucial to take advantage of both online and offline brand building methods for maximum brand exposure, visibility, and effectiveness. There are benefits to...
Interview with Michael Center, Executive VP with DataConnect, discussing “Show Expert,” a tool for keeping tabs on the data at tradeshows. Find Show Expert™ Integrated Automated Systems at DataConnect Corporation.
Doing social media right takes time and expertise, so should you outsource it? Here are the basic arguments: by outsourcing social media you’re bringing in an expert that knows there way around the social media landscape and can get you up and running quickly....
What can we learn from 75-year old ski bums? Well, personally, that’s exactly what I’ll be in a couple of decades, so I thought this video was really fun from that angle. Next? These folks are HAVING FUN! Naturally, since they’re skiing. But given...
Or to expand a bit: social media for the sake of social media is useless. If the only thing you’re doing with social media is tweeting for fun, posting stuff on Facebook just to stuff some things into the cyber-ether, or goofing off with silly videos on YouTube,...
Tim Patterson has been helping companies navigate the trade show world since 2002. He owns TradeshowGuy Exhibits and writes here about exhibit design, marketing, industry trends, and lessons learned from more than two decades on the show floor.
Tim Patterson has been helping companies navigate the trade show world since 2002. He owns TradeshowGuy Exhibits and writes here about exhibit design, marketing, industry trends, and lessons learned from more than two decades on the show floor.