by Tim Patterson | Feb 18, 2011 | Event Marketing, Mobile Marketing, Tradeshow marketing
I keep hearing how SCVNGR is being used to engage tradeshow attendees with pics, check-ins and other game activities. So let’s take a look at how it’s being done in a tradeshow or event setting. First, what the heck is SCVNGR? SCVNGR is a game. Playing is...
by Tim Patterson | Feb 15, 2011 | Fun
Every year or so I try and get a handle on how big the internet is. The numbers are staggering. So big that it’s hard to fathom some of them. But it’s enlightening, nonetheless, to see all of the facts and figures. One of the first places I started was at...
by Tim Patterson | Feb 12, 2011 | Event Marketing, Mobile Marketing, Tradeshow marketing
…in which our intrepid reporter takes a stroll through a number of blogs and news outlets. And takes a couple of the companies to task for, well, various things… Alexis Exhibits details a number of ways tradeshows will benefit from using iPads, including:...
by Tim Patterson | Feb 9, 2011 | Mobile Marketing, Video, YouTube
Are you stuck in the office all day long, five days a week? Happens to all of us. Happens to me most of the time. But every once in awhile I get inspired and take my work to the ski resort. Can’t do it every day, because on many occasions I have to meet clients...
by Tim Patterson | Feb 7, 2011 | lead generation, Marketing, Public Relations, Tradeshow marketing, Video, YouTube
Like millions I watched the Super Bowl over the weekend, not only to root for the Packers (!), but to gawk at the ads. Lots of clever ads put together which were damn entertaining. According to the Portland Business Journal, some of the most popular were produced by...
Tim Patterson has been helping companies navigate the trade show world since 2002. He owns TradeshowGuy Exhibits and writes here about exhibit design, marketing, industry trends, and lessons learned from more than two decades on the show floor.