by Tim Patterson | Jan 17, 2011 | Social Media, Tradeshow marketing, Twitter
In the marketing game, staying ahead of your competition is a key to being top of mind to your market. With social media adding yet another facet to your marketing mix, it gets harder and harder to keep track of all of the moving parts. That’s where being on top...
by Tim Patterson | Jan 12, 2011 | Event Marketing, Facebook, Mobile Marketing, Tradeshow marketing
One of the most effective methods to get involved in mobile marketing is to create a QR Code and display it openly at a tradeshow. It’s a somewhat familiar-looking graphic widget but not everyone knows exactly what it is or how it works. Invented in 1994 by...
by Tim Patterson | Jan 10, 2011 | Tradeshow marketing, Tradeshow visitors
guest post by Darren Hart of TrafficHappens.com Before we get any further, let me warn you that this not about imagining your way to a shiny red bicycle. This is about using an attraction to get attention. When done properly, attractions can be an incredible tool....
by Tim Patterson | Jan 7, 2011 | Client Relations, Contests, Event Marketing, lead generation, Marketing, Tradeshow marketing
How can you work with a partner at a tradeshow? What can collaboration do to cut your tradeshow marketing costs and help spread your company’s name around a bit more? While there are some benefits to be gained by working with partners in any endeavor, there are...
Tim Patterson has been helping companies navigate the trade show world since 2002. He owns TradeshowGuy Exhibits and writes here about exhibit design, marketing, industry trends, and lessons learned from more than two decades on the show floor.