by Tim Patterson | Jan 5, 2011 | Event Marketing, Presentation, Promotional Products, Tradeshow marketing
After walking the floor of many a chaotic tradeshow, I’m always interested (and somewhat amused) by what catches my eye. And what doesn’t. So what works to bring ’em in? What is like honey to the fly? Here, in no particular order, are several things...
by Tim Patterson | Jan 3, 2011 | Public Relations, Social Media, Twitter
Did you send out a Tweet too soon? Now what? Our friends at BNET discuss the potential problem of what might happen when information gets out via social networks before your company wants it out. Should you delete a tweet or a Facebook posting? What happens if someone...
by Tim Patterson | Jan 1, 2011 | Blog, Event Marketing, Social Media, Tradeshow marketing
Depending on what your company’s involvement is in social media, there are a number of approaches you can take to moving forward during the first quarter of 2011. And that’s the KEY: MOVING FORWARD from wherever you are at this moment. With the forward...
by Tim Patterson | Dec 22, 2010 | SlideShare, Social Media
If you’re online and involved in social media, you’ll soon run into the question: how to manage those online relationships? After all, you don’t really KNOW these people that you’re connected to. You don’t HANG OUT with them on weekends....
by Tim Patterson | Dec 21, 2010 | Blog, Event Marketing, Social Media, Tradeshow marketing
When speaking in Jacksonville at the EDPA’s annual conference earlier this month, I asked for a show of hands to see how many bloggers were in the audience. A few hands went up. I expected more. Many more. Not sure why…maybe my expectations are...
Tim Patterson has been helping companies navigate the trade show world since 2002. He owns TradeshowGuy Exhibits and writes here about exhibit design, marketing, industry trends, and lessons learned from more than two decades on the show floor.