by Tim Patterson | Nov 15, 2010 | Book Review, Presentation
In my preparation for speaking at the Exhibit Designers and Producers Association annual conference in Jacksonville, Florida in a few weeks, I’ve been digging deeper and deeper into social media and how it can be used in coordination with event marketing. First...
by Tim Patterson | Nov 12, 2010 | Public Relations, Tradeshow marketing
If you want to get the most out of your tradeshow exhibit, you should do your utmost to let people know before the show that you’ll be there by using a tradeshow pre-show publicity guide. Not only will it give those folks who can’t attend the show a chance...
by Tim Patterson | Nov 10, 2010 | Case Study, Event Marketing, Social Media
When Knoxville, Tennessee’s In10City Interactive planned a B2B one-hour seminar on event marketing with social media, they first reached out to their clients, colleagues and partners with a typical direct-mail piece. They sent out 1500 postcards a few weeks before the...
by Tim Patterson | Nov 8, 2010 | Event Marketing, Social Media, Tradeshow marketing, Twitter
Denise Quashie shared so many ideas on how she’s utilized social media in conjunction with events that it’s not surprising to discover that her pet dog on Twitter led to the launching of a successful conference. In my recent call for social media tradeshow success...
by Tim Patterson | Nov 5, 2010 | Marketing, Social Media, Tradeshow marketing
In January of this year we took a look at an event in Oklahoma City called Schmoozapalooza. According to Jill Harrison, the previous incarnation of their twice-yearly business networking event was slowly dying. “This was a free tradeshow with no music and no...
Tim Patterson has been helping companies navigate the trade show world since 2002. He owns TradeshowGuy Exhibits and writes here about exhibit design, marketing, industry trends, and lessons learned from more than two decades on the show floor.