by Tim Patterson | Jul 27, 2010 | Facebook, Marketing, Tradeshow marketing
How can you engage your customer so thoroughly that you’re sending shivers down their spine? It doesn’t happen all that often, and admittedly, to get a real spine-tingling moment is rare. But it can be done. It happened to me yesterday – and it...
by Tim Patterson | Jul 21, 2010 | Booth Design, Marketing, Tradeshow marketing
Perception is Reality, right? What do people see when you send out a tweet, newsletter, blog post; put up a tradeshow booth…what is the perception of what people see? Are you seeing through the eyes of your visitors, or through your eyes? It’s not an easy question to...
by Tim Patterson | Jul 16, 2010 | Client Relations
Tradeshow marketing is about the sale. You may take a meandering path to get there, but at the end that’s you want: the sale. The path may involve direct mail to get your prospect to the show. It might mean inviting your market to come see a new product launch....
by Tim Patterson | Jul 14, 2010 | Social Media, Twitter, YouTube
You may have had it up to HERE with social media! In fact, you may not want anything more to do with social media. Too much Facebook, Twitter, YouTube and LinkedIn? If that’s the case, you can stop reading now and go back to pawing through your vinyl records...
by Tim Patterson | Jul 7, 2010 | Event Marketing, Marketing, Mobile Marketing, Social Media, Tradeshow marketing
Now that a lot of your audience are carrying around smartphones, are you even able to reach them anymore with email, blogging and your social media outlets? Probably – at least you should be able much of the time. But an ideal scenario is literally in your...
Tim Patterson has been helping companies navigate the trade show world since 2002. He owns TradeshowGuy Exhibits and writes here about exhibit design, marketing, industry trends, and lessons learned from more than two decades on the show floor.