by Tim Patterson | Jul 6, 2010 | Public Relations, Tradeshow marketing
A terrific guest post by Brad Shorr on Heidi Thorne’s excellent blog ‘Promo With Purpose Today’ got me to thinking. In the post, Brad discusses how long-term thinking and SEO (Search Engine Optimization) can help to bring more people to your website....
by Tim Patterson | Jul 5, 2010 | Booth Design, Tradeshow marketing
Guest post by Danny Jessen Being involved in the retail and trade show display business and seeing pull up banners go out to customers on a daily basis, I think I have a good feel of what makes an effective banner design. And when you consider that the artwork and...
by Tim Patterson | Jul 2, 2010 | Event Marketing, lead generation, Tradeshow marketing
Guest post by Rashid Kotwal Alex was both exhausted and excited at the same time. He’d just spent the day finalising his stand at a major tradeshow, and was looking forward to the hoards of people who’d be streaming past the next day. It was an expensive...
by Tim Patterson | Jun 30, 2010 | Event Marketing, lead generation, Tradeshow marketing, Tradeshow visitors
Guest post by Chris A. Harmen When it comes to standing out among all of the other trade show booths, having something that catches visitors’ attention is key. At trade events, attendees don’t have time to visit each and every booth. They are there on a...
by Tim Patterson | Jun 29, 2010 | Event Marketing, Fun
What is on your Tradeshow Marketing Bucket List? What? Why would that matter? Compiling a list of things that might be fun to do – in tradeshow marketing, no less – before you kick the bucket? And again, why not? By putting together a Bucket List for your...
Tim Patterson has been helping companies navigate the trade show world since 2002. He owns TradeshowGuy Exhibits and writes here about exhibit design, marketing, industry trends, and lessons learned from more than two decades on the show floor.