by Tim Patterson | Mar 19, 2010 | Marketing, Tradeshow marketing, Tradeshow Photos, Tradeshow visitors
Just back from the Natural Products Expo West show, where some 3025 exhibitors had their wares on display. Interpretive Exhibits, where I’m the VP of Sales and Marketing, had eight various custom client booths on display, including Bob’s Red Mill,...
by Tim Patterson | Mar 18, 2010 | Social Media, Tradeshow marketing, Twitter, Video, YouTube
What does skiing have to do with using social media to market your tradeshow booth? Very little. Okay, it’s a biiiiig stretch! But nonetheless, earlier this week I managed to get up to Hoodoo Ski Bowl in central Oregon to do a little skiing…and daydreaming...
by Tim Patterson | Mar 16, 2010 | Uncategorized
A few quick observations on using Twitter at Expo West, the huge Natural Products show in Anaheim this past weekend: 1. A handful of companies are drawing people to their booths through Twitter. Many of them seemed to be amazed that it worked – but almost all...
by Tim Patterson | Mar 11, 2010 | Uncategorized
I’m heading south to LA (or as my friend Roger who lives north of downtown LA likes to refer to it: Hell-A) in a few hours to go to the Natural Products Expo West, held at the Anaheim Convention Center just across the street from Mickey and Minnie and Goofy and...
by Tim Patterson | Mar 8, 2010 | Podcast, Social Media, Twitter, YouTube
Author Mike O’Neil recently sat down with me and discussed a wide range of topics, from LinkedIn and Facebook to Meetup.com and Twitter and how those various social media platforms can be used to promote events. During this excerpt, Mike discussed the...
Tim Patterson has been helping companies navigate the trade show world since 2002. He owns TradeshowGuy Exhibits and writes here about exhibit design, marketing, industry trends, and lessons learned from more than two decades on the show floor.