by Tim Patterson | Apr 2, 2010 | Social Media
When I connected with author Mike O’Neil a few weeks back he asked me to connect with him on LinkedIn. I soon learned that he does this with everybody. “All right,” said Mike, “before you accept the inviation, go to your home page on LinkedIn....
by Tim Patterson | Apr 1, 2010 | Case Study, Event Marketing, Twitter
Now that the first quarter of 2010 is officially in the books, I was curious how the viewership on this blog went. And since I can sometimes be a stats geek, I thought I’d post a few numbers. With Google Analytics and a WordPress stats plug-in, I can access just...
by Tim Patterson | Mar 30, 2010 | Event Marketing, Public Relations, Tradeshow marketing
If you’re new to tradeshow marketing, how do you find a tradeshow that’s appropriate for your company? After all, you don’t want to invest a wheelbarrow full of cash and find out that your target market doesn’t come to the show. Not that you’d do...
by Tim Patterson | Mar 25, 2010 | Custom exhibit, Custom tradeshow booth, Event Marketing, Lists, Tradeshow marketing
Bored at the tradeshow? Here’s a list of things to do that will lively up your experience! I remember in my early days in radio a record promoter once told me that she loved my enthusiasm and willingness to drive 50 miles to see an unknown band that she was promoting....
by Tim Patterson | Mar 22, 2010 | Event Marketing, lead generation, Marketing, Public Relations, Tradeshow marketing, Uncategorized
You may have a good grasp about your overall BIG PICTURE tradeshow marketing plan. But what about the DETAILS? Overall execution of your plan at the show may be great, but if you slip on details, someone – a potential customer, perhaps – is bound to notice. Some...
Tim Patterson has been helping companies navigate the trade show world since 2002. He owns TradeshowGuy Exhibits and writes here about exhibit design, marketing, industry trends, and lessons learned from more than two decades on the show floor.