by Tim Patterson | Feb 20, 2020 | Event Marketing, Fun, Lists, Tradeshow marketing
Everyone is different, yet everyone is the same. We all attend or exhibit at tradeshows with things we need, and if we end up there without those things, we feel like part of us is missing. Here’s a short list of things that I always take on the road to tradeshows. I...
by Tim Patterson | Feb 18, 2020 | Custom exhibit, Event Marketing, lead generation, Marketing, Tradeshow marketing
If you’re sitting on an airplane, there are certain rules that need to be followed. First and foremost, the attendants and the captain are in charge. In fact, on each and every flight I’ve been on, they remind you that federal law dictates that you must obey any...
by Tim Patterson | Feb 17, 2020 | Podcast, TSGMMCPodcast
I’ve been a reader of Bob Beverly’s The Dig weekly newsletter for years, and finally reached out to him to see if he would join me on the podcast. He warmly agreed, so here we have a fun conversation (sans video) about how to deal with...
by Tim Patterson | Feb 13, 2020 | Event Marketing, lead generation, Marketing, Networking, Tradeshow marketing
One of the most valuable aspects of tradeshow marketing is the ability to reach markets you would not normally be able to reach. In fact, it’s what has helped Bob’s Red Mill grow through the years. Bob Moore, the iconic Bob of the company, recognized early that by...
by Tim Patterson | Feb 11, 2020 | Custom exhibit, Custom tradeshow booth, Marketing, Record Keeping, Tradeshow Photos
In three weeks, Natural Products Expo West will be launching in Anaheim California. It’s a show that TradeshowGuy Exhibits is most involved with of all the shows our clients go to each year. For the past couple of months, we’ve been working with new and current...
Tim Patterson has been helping companies navigate the trade show world since 2002. He owns TradeshowGuy Exhibits and writes here about exhibit design, marketing, industry trends, and lessons learned from more than two decades on the show floor.