by Tim Patterson | Mar 25, 2019 | Uncategorized
For this week’s TradeshowGuy Monday Morning Coffee podcast-slash-vlog, I thought it’d be fun to chat with a longtime radio broadcaster that I’ve crossed paths with a few times during my radio career. Dave Scott started in radio about the same time I...
by Tim Patterson | Mar 21, 2019 | Booth Design, Branding, Tradeshow marketing, Tradeshow Photos, Tradeshow staff training
Naturally, your eyes will be on several different things when you are walking the tradeshow floor. And your agenda will be different as an attendee vs. an exhibitor. But if you keep your eyes open, you can spot a lot of cool and interesting things on the tradeshow...
by Tim Patterson | Mar 19, 2019 | Booth Design, Custom exhibit, Custom tradeshow booth, Marketing, Post-Show Follow Up, Pre-show marketing
I’m guilty of sometimes thinking that once a tradeshow is over for the year, it’s over. For a long time. Until next year! But that’s not really the case, no matter how much I’d like to be done! As a tradeshow manager, or someone who attends or exhibits at tradeshows...
by Tim Patterson | Mar 18, 2019 | Uncategorized
Natural Products Expo West is in the books for another year. About 85,000 attendees, 3,600+ exhibitors made for a crazy, chaotic and ultimately fun week in Anaheim. From the Airbnb in Santa Ana where I caught a little down time between long and busy days to the early...
by Tim Patterson | Mar 15, 2019 | Booth Design, Guest Post, Marketing, Tradeshow Exhibit
This is a guest post by Tania Longeau of InkJet Superstores. Setting up a booth at a trade show is a great way to build awareness of your brand and gain new leads. On the busy floor of a trade show, however, you only have 6 to 10 seconds to catch the attention of a...
Tim Patterson has been helping companies navigate the trade show world since 2002. He owns TradeshowGuy Exhibits and writes here about exhibit design, marketing, industry trends, and lessons learned from more than two decades on the show floor.