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Influencers That Influence ME

by Tim Patterson | Sep 13, 2018 | Branding, Event Marketing, Lists, Marketing, Mobile Marketing

What is an INFLUENCER? To me it’s someone that gets your attention in any number of ways. It could be a video I saw. Could be a book or article or blog post. Or podcast. Or someone I know in my actual, real life as opposed to online. These are the people whose tweets...

How to Succeed Podcast: TradeshowGuy Guest Appearance

TradeshowGuy Monday Morning Coffee, September 10, 2018: Robert Middleton

by Tim Patterson | Sep 10, 2018 | Marketing, Podcast, TSGMMCPodcast, Vlog, YouTube

Lots fun in this week’s podcast/vlog. Robert Middleton of Action Plan Marketing sits down to discuss the Five Pillars of Marketing for Self-Employed Professionals. So there’s that. You’ll also hear the story of how a search for a Harlan Ellison photo...
How Can Personalization Improve Security at Tradeshows?

How Can Personalization Improve Security at Tradeshows?

by Tim Patterson | Sep 5, 2018 | Event Marketing, Tradeshow marketing

This is a guest post from Tamara Blackburn. Trade shows continue to be immensely popular within a variety of industrial spheres for a number of reasons from networking opportunities to celebrating the launch of a new product, or simply allowing brands and...

There’s Always a Tradeoff

by Tim Patterson | Sep 4, 2018 | Budgeting, Custom exhibit, Custom tradeshow booth, Presentation

When I first got into the exhibit industry in the early ‘00s, the company I was hired by, Interpretive Exhibits in Salem, was heavily involved in an exhibit for the Army Corps of Engineers. It was a permanent installation (still there) at The Dalles Dam in The Dalles,...
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About TradeshowGuy

Tim Patterson has been helping companies navigate the trade show world since 2002. He owns TradeshowGuy Exhibits and writes here about exhibit design, marketing, industry trends, and lessons learned from more than two decades on the show floor.

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