by Tim Patterson | Jul 3, 2018 | Event Marketing, Post-Show Follow Up, Pre-show marketing, Tradeshow marketing
As an exhibitor, we’re all looking for great results. But what if you get back to the office a few days after the show, and frankly don’t have a lot to show for it? The lead collection came up short, there weren’t that many “warm” or “hot” leads, and the boss is...
by Tim Patterson | Jul 2, 2018 | Event Marketing, Podcast, TSGMMCPodcast, Video, Vlog, YouTube
If you want to know more about the convergence of the event/tradeshow industry and the legal cannabis industry in Oregon, Washington and California, look no further than today’s interview with Mary Lou Burton. Each year Mary Lou puts on the Cannabis...
by Tim Patterson | Jun 28, 2018 | Booth Design, Branding, Custom tradeshow booth, lead generation, Post-Show Follow Up, Pre-show marketing, Social Media
I’ve been in the tradeshow industry for almost 20 years, and it seems like we’re moving into what may be the Golden Age of Tradeshow Marketing. Usually when you think of the “Golden Age,” you’re thinking of that long-forgotten past. A time of fun, peace and prosperity...
by Tim Patterson | Jun 26, 2018 | Logistics, Tradeshow Exhibit, Tradeshow marketing
Even though many clients want custom design and fabrication for a unique look, often having simple exhibits is what you really need. In fact, many clients that I work with go to several shows. They don’t take their big, deluxe, state-of-the art exhibit to all of...
by Tim Patterson | Jun 25, 2018 | Podcast, TSGMMCPodcast, Video, Vlog, YouTube
On this week’s TradeshowGuy Monday Morning Coffee, I sit down with long time internet marketer, corporate trainer and public speaker Kathleen Gage for a lively discussion on business, internet marketing, public speaking and much more: ONE GOOD THING: The...
Tim Patterson has been helping companies navigate the trade show world since 2002. He owns TradeshowGuy Exhibits and writes here about exhibit design, marketing, industry trends, and lessons learned from more than two decades on the show floor.