by Tim Patterson | May 26, 2021 | Booth Design, Branding, Case Study, Event Marketing, Marketing, Tradeshow marketing
In all the years I’ve been attending Natural Products Expo West (and Expo East a few times), one of the things that I see time and time again is the number of small unknown brands looking to get a toehold in the crowded natural foods industry, and then to see them a...
by Tim Patterson | May 21, 2021 | Booth Design, Branding, Contests, Event Marketing, lead generation, Logistics, Marketing, Pre-show marketing, Social Media
Yes, you got a lousy location. What to do to prevent poor traffic and lack of leads by the end of the show? Here are a handful of things you can do to bring people to your...
by Tim Patterson | May 5, 2021 | Booth Design, Branding, Budgeting, Client Relations, Custom exhibit, Custom tradeshow booth, lead generation, Logistics, Marketing, Post-Show Follow Up, Pre-show marketing
If you don’t know where you’re going, any road will take you there. Famous words, no doubt, and they certainly apply to any marketing endeavor you’re undertaking. If your goal is to simply appear at a tradeshow, you don’t have much of a roadmap. It might look...
by Tim Patterson | Apr 28, 2021 | Booth Design, Branding, Custom exhibit, Custom tradeshow booth, Rental Tradeshow Exhibit, Tradeshow Exhibit
Do you set up the exact same booth every year with no changes? Or do you find that you have to make minor or even significant changes from year to year because your needs change or some piece of your exhibit doesn’t function the way you thought it would? Many...
by Tim Patterson | Apr 24, 2021 | Branding, Tradeshow staff training
Your tradeshow booth staff is critical to your overall success. Here are a handful of things to look at when it comes to your staff: Visit our main site at...
by Tim Patterson | Apr 20, 2021 | Branding, Client Relations, Event Marketing, lead generation, Marketing
You’ve heard it many times in the past several years: the most important thing is showing up. Be there consistently. Be there with your writings, your photographs, your content, your thoughts and leadership. Keep showing up. On the flipside, I’ve also heard for years...
Tim Patterson has been helping companies navigate the trade show world since 2002. He owns TradeshowGuy Exhibits and writes here about exhibit design, marketing, industry trends, and lessons learned from more than two decades on the show floor.