by Tim Patterson | May 6, 2015 | Booth Design, Budgeting, Custom exhibit, Custom tradeshow booth, Graphics, Marketing
Where are you in the life cycle of your tradeshow booth? What impact would it be to your company to upgrade at this point vs. waiting another year or two? The life of a tradeshow booth generally goes something like this: Realizing your company has outgrown the old...
by Tim Patterson | Dec 30, 2013 | Budgeting, Tradeshow marketing
Read Part One of this series here. You can get lost in the numbers. But sometimes it’s fun – and enlightening. Visitors spend an average of 8.3 hours in 2.3 days on a tradeshow floor, giving exhibitors the chance to reach thousands of potential customers in a very...
Tim Patterson has been helping companies navigate the trade show world since 2002. He owns TradeshowGuy Exhibits and writes here about exhibit design, marketing, industry trends, and lessons learned from more than two decades on the show floor.