The more people find the TradeshowGuy Exhibits Exhibit Design Search tool that allows them to share ideas with team members, the more they like it! Check out the...
Exhibits are a big investment. Tradeshows cost money, and one of the biggest costs is the initial outlay for a new custom booth. Even smaller, modular booths with little to no customization can put a big ding in your pocketbook. With such a big investment, it makes...
What’s the single most important thing you can do prior to your next show to save money? You might be surprised. Tradeshow exhibiting can be expensive. So as an exhibitor, you’re always looking for ways to cut costs! Just in time for 2016 planning, Mel...
This week is the launch of my new book “Tradeshow Success: 14 Proven Steps to Take Your Tradeshow Marketing to the Next Level.” I’m doing a lot of the normal launch things an author would do: sending copies to industry media and bloggers, along with...
If you got a chance to see the webinar I did recently with Handshake, thanks! I hope you got something useful out of it. I’ve had a handful of requests for the slide deck so people can review it closer. Here’s the deck: If you’d like to see the...
What are the indicators that tell you when it’s time to invest in a new tradeshow exhibit? What does it take to justify the expense, which can often be very large? Naturally, there’s no single answer that applies across the board. However, if you, as a tradeshow...
Tim Patterson has been helping companies navigate the trade show world since 2002. He owns TradeshowGuy Exhibits and writes here about exhibit design, marketing, industry trends, and lessons learned from more than two decades on the show floor.