by Tim Patterson | Sep 4, 2018 | Budgeting, Custom exhibit, Custom tradeshow booth, Presentation
When I first got into the exhibit industry in the early ‘00s, the company I was hired by, Interpretive Exhibits in Salem, was heavily involved in an exhibit for the Army Corps of Engineers. It was a permanent installation (still there) at The Dalles Dam in The Dalles,...
by Tim Patterson | Aug 15, 2018 | Branding, Budgeting, Logistics, Marketing
Not every tradeshow manager faces the same challenges. Some are overwhelmed by being understaffed. Others have a boatload of shows to deal with and it seems as if there is never a breather. But in the work I’ve done over the years with tradeshow managers, the same...
by Tim Patterson | Jul 24, 2018 | Branding, Budgeting, Case Study, Event Marketing, Marketing, Mobile Marketing
Since we made the decision to exhibit at a regional cannabis show in January, the Portland Cannabis Collaborative Conference at the Portland Expo Center, we’ve been tossing around a lot of ideas on how to approach it. Thought it might be fun to share some notes about...
by Tim Patterson | Jul 17, 2018 | Budgeting, Custom exhibit, Custom tradeshow booth
When it comes to judging the time, effort and money involved in big tradeshow projects vs. small tradeshow projects, it may come as no surprise that small projects are often more involving than big projects. Let’s take a look: let’s say a big project is either an...
by Tim Patterson | May 8, 2018 | Branding, Budgeting, Tradeshow marketing
If you’re new to the world of tradeshow marketing, one of the most difficult challenges is this: how do you find a tradeshow that is a good fit? And by a good fit, does it have your target market, does it have buyers and decision makers, and will there be a lot of...
by Tim Patterson | Feb 20, 2018 | Budgeting, Event Marketing, Tradeshow marketing, Tradeshow staff training, Tradeshow visitors
What do ya mean, reverse engineering tradeshow success? If you ask Wikipedia, you get this: “Reverse engineering, also called back engineering, is the processes of extracting knowledge or design information from a product and reproducing it or reproducing...
Tim Patterson has been helping companies navigate the trade show world since 2002. He owns TradeshowGuy Exhibits and writes here about exhibit design, marketing, industry trends, and lessons learned from more than two decades on the show floor.