by Tim Patterson | Aug 27, 2019 | Booth Design, Budgeting, Custom exhibit, Custom tradeshow booth, Fun, Post-Show Follow Up, Pre-show marketing, Tradeshow Exhibit, Tradeshow marketing, Video, YouTube
Sometimes it makes sense to visualize everything you are planning to do in your next tradeshow appearance. I thought it might fun to put the mindmapping to video and see how it...
by Tim Patterson | Aug 22, 2019 | Branding, Budgeting, Graphics, Marketing, Promotional Products
This is a guest article by Lee Becknell of Pinnacle Promotions. Trade shows take a great deal of forethought and planning, but your business will reap substantial rewards from participating in these types of events. Maybe your business is relatively small and you’re...
by Tim Patterson | Jul 16, 2019 | Budgeting, Client Relations, Custom exhibit, Marketing, Public Relations, Tradeshow Exhibit
Yes, we know that your tradeshow exhibit tells a story. Often, a great exhibit design will capture the brand so accurately that the design is often all that is needed. But frankly, that’s the exception more than the rule. But even without an iconic design that...
by Tim Patterson | Jun 11, 2019 | Budgeting, Custom exhibit, lead generation, Marketing, Mobile Marketing, Post-Show Follow Up, Pre-show marketing, Uncategorized
I got an email the other day from someone whose newsletter I had just subscribed to, and in the introduction email there was a link to the top 5 most read blog posts on her blog. That’s when an idea light lit up over my head and gave me an idea for a blog post...
by Tim Patterson | Apr 30, 2019 | Booth Design, Budgeting, Custom exhibit, Custom tradeshow booth, Tradeshow staff training
Last time when you set up your tradeshow exhibit and lived in it for a few days, did it feel cramped? Were you wishing you had another table to sit down at with potential clients? Trying to cram too many products on too few shelves? Maybe it’s time for a new exhibit....
by Tim Patterson | Dec 11, 2018 | Booth Design, Branding, Budgeting, Custom tradeshow booth, Tradeshow Exhibit, Tradeshow marketing
Most companies we work with at TradeshowGuy Exhibits work with one exhibit house for several years, and the urge to change doesn’t come around much. Maybe you’ve been comfortable or years, but something changes. Could be minor, could be major. But it does happen....
Tim Patterson has been helping companies navigate the trade show world since 2002. He owns TradeshowGuy Exhibits and writes here about exhibit design, marketing, industry trends, and lessons learned from more than two decades on the show floor.