As a tradeshow manager, your job is never done. Is that a bit daunting? Not every tradeshow manager job is the same, but I would hazard a guess that many of the duties are similar from person to person. You count the number of shows your company will exhibit at during...
It’s a big commitment, investing in a custom tradeshow exhibit. Maybe not as much as getting married or buying a new house, but it’s more than deciding who should accompany you to the prom. It’s a big deal – buying a new custom exhibit. If you haven’t been through the...
Oh yes, tradeshows can be very expensive, so what should you do to save money when exhibiting at a tradeshow? Let’s take a look at just a handful of ideas. Partner with a bigger exhibitor. You may be a perfect complement to a partner with a much larger booth presence....
What does a custom exhibit cost on average? How much does it cost to store your exhibit? What’s the cost per lead when exhibiting at a tradeshow? The answers to these and many other questions are revealed in the November issue of Exhibitor Magazine. You should check...
We are awash in data, no matter what business we’re in. TradeshowGuy Tim Patterson talks with Oz du Soleil of ExcelOnFire (YouTube channel) about how to handle all of that data: how to make sure it’s clean, how to analyze it and much more. ONE GOOD THING:...
As a company owner, salesman and project manager for TradeshowGuy Exhibits, I get tradeshow marketing questions. Hoobooy, I get a lot of questions. I thought it might be fun to answer a handful of the most common questions I get. Our shipping costs are sky-high. How...
Tim Patterson has been helping companies navigate the trade show world since 2002. He owns TradeshowGuy Exhibits and writes here about exhibit design, marketing, industry trends, and lessons learned from more than two decades on the show floor.
Tim Patterson has been helping companies navigate the trade show world since 2002. He owns TradeshowGuy Exhibits and writes here about exhibit design, marketing, industry trends, and lessons learned from more than two decades on the show floor.