by Tim Patterson | Jan 15, 2015 | Branding, Client Relations, Custom tradeshow booth, Tradeshow marketing, Tradeshow Photos, Tradeshow staff training, Tradeshow visitors
When it comes to your Exhibiting Toolkit, I don’t mean the screwdrivers, masking and duct tape and scissors (although those and other items will come in handy), but what about the various bits and pieces that will help draw visitors to your booth and capture more...
by Tim Patterson | Sep 29, 2014 | Client Relations, Event Marketing, Tradeshow marketing, Tradeshow presenting, Tradeshow staff training, Tradeshow visitors
This is number 6 in a series. Check the previous articles here: Where to Start Budgeting Pre-Show Preparation Which Shows to Attend The Booth So you’ve got a great booth. You’ve done a fair amount of pre-show planning and marketing. The products are terrific. Yet at...
by Tim Patterson | Apr 16, 2014 | Client Relations, Event Marketing, Tradeshow marketing, Tradeshow Photos
Check out Part 1 and Part 2 of this ongoing series. Tradeshow pre-show preparation and marketing involves more than just a short look at how to attract visitors to your booth, or determining what graphics you’ll need to update on your booth. While there are more areas...
by Tim Patterson | Jul 26, 2013 | Client Relations, Social Media, Twitter
Okay, it’s only happened a couple of times to me, but they were both significant, so they’re worth recounting. When I moved last year, Comcast said the best way to transfer service to my new house was to just take all the equipment to the new location and give ‘em a...
by Tim Patterson | Mar 14, 2013 | Case Study, Client Profile, Client Relations, Custom exhibit, Custom tradeshow booth, Event Marketing, Public Relations, Tradeshow marketing
(Warning: self-promotional blog post. Not recommended more than once or twice a year…) It was my 11th year at Expo West as a representative of a company that provides exhibit booths for exhibitors. First: 11 years? Kidding, right? No. The first booth client I had way...
by Tim Patterson | Jun 21, 2011 | Blog, Client Relations, Social Media
So you hear that blogging is a good idea, but you’re stuck on how to start the whole process. After all, there are a lot of questions you have around blogging. F’rinstance: It’s time-consuming, so how do you justify the extra time to make it happen? If you’re...
Tim Patterson has been helping companies navigate the trade show world since 2002. He owns TradeshowGuy Exhibits and writes here about exhibit design, marketing, industry trends, and lessons learned from more than two decades on the show floor.