Make Yourself Memorable! [Webinar replay]
Tradeshow Sales Trainer Andy Saks of Spark Presentations spent 30 minutes with me this week to discuss engagement at tradeshows. We called the webinar “Make Yourself Memorable: How to Attract and Qualify Tradeshow Attendees.” Andy is great at showing how...Read more
We can’t concern ourselves with the other team. We have to play our game to the best of our ability. – a coach somewhere
Become a Person of Interest at the Tradeshow
Tradeshows cost time and money. A lot. So how do you differentiate from the thousand other exhibitors all vying for attention? One way is to become a person of interest at the tradeshow. Here are a few ways to stand out from the crowd. Be a speaker, or participate in...
“Tradeshow Success” Book Released
This week is the launch of my new book “Tradeshow Success: 14 Proven Steps to Take Your Tradeshow Marketing to the Next Level.” I’m doing a lot of the normal launch things an author would do: sending copies to industry media and bloggers, along with...
Starting a Conversation with Booth Visitors
Questions are powerful. Asking the right questions in the right situation can open doors to more business, to gathering critical information and to getting someone interested in your product or service. At a tradeshow, questions are your superpower. It’s a busy,...About TradeshowGuy
Tim Patterson has been helping companies navigate the trade show world since 2002. He owns TradeshowGuy Exhibits and writes here about exhibit design, marketing, industry trends, and lessons learned from more than two decades on the show floor.