by Tim Patterson | Nov 14, 2016 | Contests, Fun, lead generation, Tradeshow marketing, Tradeshow visitors
Or: How to Build Anticipation for Your Tradeshow Appearance When I was just a mere 22 years old, the very first Star Wars movie came out. This was back when we would watch it, go buy another ticket and watch it again. And again. Star Wars, or as it’s now called,...
by Tim Patterson | Mar 4, 2016 | Booth Design, Branding, Case Study, Contests, Marketing, Tradeshow marketing, Tradeshow Photos
At this year’s ExhibitorLIVE conference and tradeshow in Las Vegas, the annual Portable/Modular Design award were handed out. Here at TradeshowGuy Exhibits (formerly) Communication One Exhibits, we snared a design award for last summer’s SoYoung 10×10...
by Tim Patterson | Feb 10, 2016 | Contests, Event Marketing, lead generation, Marketing, Post-Show Follow Up
Is a tradeshow marketing as easy as setting up a booth, smiling as visitors come by, and asking a few questions? Sure, that’s some of it. But creating a mindset in your team for tradeshow marketing involves more. So let’s capture a few items that are...
by Tim Patterson | May 26, 2015 | Contests, Tradeshow marketing, Tradeshow presenting, Tradeshow staff training, Tradeshow visitors
This is a guest post by Madison Resare: Whether you are new to the trade show biz or you have been around the proverbial trade show block a few times; new ideas for capturing and keeping the attention of passersby are always welcome and sought after. So whether you...
by Tim Patterson | Jan 7, 2011 | Client Relations, Contests, Event Marketing, lead generation, Marketing, Tradeshow marketing
How can you work with a partner at a tradeshow? What can collaboration do to cut your tradeshow marketing costs and help spread your company’s name around a bit more? While there are some benefits to be gained by working with partners in any endeavor, there are...
by Tim Patterson | Oct 26, 2009 | Contests
It’s our observation that Social Media is a great fit to promote events: it’s a focused time-frame; social media is extremely mobile (something like 70% of tweets are from mobile platforms) which fosters on-site interaction; and tweets and Facebook page...
Tim Patterson has been helping companies navigate the trade show world since 2002. He owns TradeshowGuy Exhibits and writes here about exhibit design, marketing, industry trends, and lessons learned from more than two decades on the show floor.