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What’s New in the New Year?

What’s New in the New Year?

by Tim Patterson | Jan 9, 2020 | Booth Design, Branding, Custom exhibit, Custom tradeshow booth, Tradeshow Exhibit

It’s 2020. Seems like everyone wants something new. After all, this century is no longer a teenager! Hey, if the century were a human, it could almost drink! So…what’s new in the tradeshow industry? At TradeshowGuy Exhibits, we work with a handful of vendors:...
How do You Stand Out in a Crowd?

How do You Stand Out in a Crowd?

by Tim Patterson | Dec 5, 2019 | Booth Design, Branding, Custom exhibit, Custom tradeshow booth, Marketing, Tradeshow visitors

Back from Thanksgiving week, a nice few days away from work. Sit down at the computer Monday morning. Hundreds of emails piled up in my in-box. 785 to be precise. Lots of them with pitches on Black Friday and Cyber Monday. I mean, a ton of pitches. Delete them all:...
Design a Great Exhibit by Knowing Who Buys Your Products and Where they Shop

Design a Great Exhibit by Knowing Who Buys Your Products and Where they Shop

by Tim Patterson | Nov 5, 2019 | Booth Design, Branding, Custom exhibit, Custom tradeshow booth, Marketing

I’m no expert on exhibit design or figuring out the potential customers for a specific product – let’s leave that to the people who have a lot of experience in that area and it’s not me – but I’ve picked up a few things along the way by talking to a lot of experts....
6 Ways to Make a Great First Impression at the Tradeshow

6 Ways to Make a Great First Impression at the Tradeshow

by Tim Patterson | Oct 22, 2019 | Branding, Client Relations, Custom exhibit, Event Marketing, Marketing, Tradeshow Exhibit

They say you only get one chance to make a first impression. That’s true. But you can make a first impression in any number of ways. Let’s go over seven ways that might work for you. Show your visitors an impressive tradeshow exhibit. Certainly, having a 3D visual...
A Clean Booth is a Mean Booth

A Clean Booth is a Mean Booth

by Tim Patterson | Oct 10, 2019 | Booth Design, Branding, Custom exhibit, Custom tradeshow booth, Tradeshow Exhibit, Tradeshow visitors

Wait a minute, how do you mean “mean”? As in average? As in angry? Nope, as in “very skillful or effective” in a more informal sense: “she’s a mean bowler!” But when it comes to having a clean and mean booth at a tradeshow, how might that work? Let’s explore. Skillful...
Tradeshow Exhibit Specials and Lightning Deals

Tradeshow Exhibit Specials and Lightning Deals

by Tim Patterson | Sep 17, 2019 | Custom exhibit, Custom tradeshow booth, Tradeshow Exhibit, Tradeshow marketing

Looking to save money on a tradeshow exhibit? Of course you are! And chances are, throughout the course of the next year, you’ll have a want or need for something that shows up on our regularly updated pages on our Exhibit Design Search. Whether it’s an...
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About TradeshowGuy

Tim Patterson has been helping companies navigate the trade show world since 2002. He owns TradeshowGuy Exhibits and writes here about exhibit design, marketing, industry trends, and lessons learned from more than two decades on the show floor.

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