by Tim Patterson | Mar 18, 2020 | Booth Design, Branding, Custom exhibit, Custom tradeshow booth, Tradeshow Exhibit
Every now and then a new exhibit modification comes along that sucks the air out of the room, so to speak. Gravitee, a tool-less exhibit designed and manufactured by Classic Exhibits, came along offering full-size fully-assembled panels that pull from the crate and...
by Tim Patterson | Mar 2, 2020 | Booth Design, Branding, Client Relations, Custom exhibit, Logistics, Marketing, Podcast, Tradeshow Exhibit, TSGMMCPodcast, Video, Vlog, YouTube
Share Experience is a new company formed late last year by Marcus Vahle and John Pugh, both with long experience in the event and tradeshow world. Given what looks to be a unique approach to carving out their niche in the event world, I thought it might be fun to...
by Tim Patterson | Feb 28, 2020 | Custom exhibit, Event Marketing, Fun, lead generation, Lists, Tradeshow marketing
Cruising Twitter is always an entertaining proposition. Sometimes because you find some really interesting stuff. Other times because you end up wanting to pull your hair out. But it’s never boring! In search of some #tradeshow ideas, I entered that search term in the...
by Tim Patterson | Feb 18, 2020 | Custom exhibit, Event Marketing, lead generation, Marketing, Tradeshow marketing
If you’re sitting on an airplane, there are certain rules that need to be followed. First and foremost, the attendants and the captain are in charge. In fact, on each and every flight I’ve been on, they remind you that federal law dictates that you must obey any...
by Tim Patterson | Feb 11, 2020 | Custom exhibit, Custom tradeshow booth, Marketing, Record Keeping, Tradeshow Photos
In three weeks, Natural Products Expo West will be launching in Anaheim California. It’s a show that TradeshowGuy Exhibits is most involved with of all the shows our clients go to each year. For the past couple of months, we’ve been working with new and current...
by Tim Patterson | Jan 14, 2020 | Booth Design, Branding, Contests, Custom exhibit, Custom tradeshow booth, lead generation, Marketing, Tradeshow marketing
When it comes to tradeshow marketing, anything goes. Right? Well, maybe not everything, but certainly it’s a time to try things. Do things differently. Experiment. Or. Maybe not. Tradeshows are fraught with risk. You’re putting a lot of money on the line. Generally...
Tim Patterson has been helping companies navigate the trade show world since 2002. He owns TradeshowGuy Exhibits and writes here about exhibit design, marketing, industry trends, and lessons learned from more than two decades on the show floor.