by Tim Patterson | May 16, 2019 | Branding, Custom exhibit, lead generation, Marketing, Tradeshow Exhibit, Tradeshow staff training, Tradeshow visitors
If you do a Google search for “showing up,” you get all sorts of links and suggestions as to what it means. Showing up for a performance, showing up for important events in your life for your friends and family, showing up at work by giving it your attention and...
by Tim Patterson | May 14, 2019 | Booth Design, Custom exhibit, Event Marketing, Mobile Marketing
I’ve been attending tradeshows for nearly twenty years. In looking back on photos from that era – the early ‘Naughts as the first ten years of this century are sometimes referred to – things look different. It’s often subtle, but what the photos from that era...
by Tim Patterson | May 13, 2019 | Custom exhibit, Custom tradeshow booth, Podcast, Record Keeping, Tradeshow Exhibit, TSGMMCPodcast, Video, Vlog, YouTube
Here’s a novel idea: using the 3D Virtual Tour technology that is often used on real estate to allow potential buyers to virtually steer their way through the home, and use that tech to allow people to visit your tradeshow booth long after the show has ended....
by Tim Patterson | May 9, 2019 | Custom exhibit, Custom tradeshow booth
At tradeshows, the game is all about attracting attention. Have you considered a custom-printed floor? Every client we’ve worked with that has chosen to use a custom graphic on a printed floor has been happy with the result. They like it, it looks good with the rest...
by Tim Patterson | Apr 30, 2019 | Booth Design, Budgeting, Custom exhibit, Custom tradeshow booth, Tradeshow staff training
Last time when you set up your tradeshow exhibit and lived in it for a few days, did it feel cramped? Were you wishing you had another table to sit down at with potential clients? Trying to cram too many products on too few shelves? Maybe it’s time for a new exhibit....
by Tim Patterson | Apr 23, 2019 | Booth Design, Custom exhibit, Custom tradeshow booth, Marketing
Less than three weeks after a just-completed tradeshow, I heard from an exhibitor I’d met at the show. He was interested in looking at doing something new for next year’s show, which was still more than eleven months away. I commended him for being on top of it! His...
Tim Patterson has been helping companies navigate the trade show world since 2002. He owns TradeshowGuy Exhibits and writes here about exhibit design, marketing, industry trends, and lessons learned from more than two decades on the show floor.