by Tim Patterson | Dec 7, 2017 | Case Study, Client Relations, Contests, Custom exhibit, Custom tradeshow booth, Tradeshow Exhibit, Tradeshow Photos
A year ago, our new client Schmidt’s Naturals debuted a new custom 10×20 at the Natural Products Expo West. It was a custom exhibit designed by Classic Exhibits’ designer Kim DiStefano. The design was submitted to Exhibitor Magazine’s annual...
by Tim Patterson | Nov 30, 2017 | Branding, Custom exhibit, Custom tradeshow booth, Tradeshow Exhibit
One of the ongoing debates I’ve heard since I joined the exhibit industry in early 2002 was this: which is better: a rental exhibit or an exhibit that you purchase to own? There’s no right answer. Your situation may warrant one or the other. The other part of the...
by Tim Patterson | Oct 27, 2017 | Custom exhibit, Custom tradeshow booth, Logistics
Do you fret and worry about tradeshow logistics to the point of even wondering what they are and what you might be missing? Let’s go over some basics, as much to refresh my memory as yours. Tradeshow logistics generally refers to the actions it takes to get things and...
by Tim Patterson | Oct 25, 2017 | Custom exhibit, Custom tradeshow booth, Marketing, Tradeshow Exhibit, Tradeshow marketing
It’s a common question: should you stay with your current exhibit house or move on to a new one? Naturally, there’s no one-size-fits-all answer. So, let’s go over some of the situations where the question might arise. How long have you been with your exhibit house?...
by Tim Patterson | Oct 11, 2017 | Custom exhibit, Custom tradeshow booth, Tradeshow Exhibit
Well, first off, if it was my mom, I probably wouldn’t use the word ‘damn,’ but hey – there you are. My mom turns 90 (!) next June, has no interest in tradeshow marketing or tradeshow exhibits, but she has read and enjoyed my book Tradeshow Success. So maybe there’s a...
by Tim Patterson | Sep 19, 2017 | Custom exhibit, Custom tradeshow booth
Should you put out a tradeshow exhibit RFP or not? What’s the upside? What’s the downside? It might be worth a few moments to go over the pros and cons of putting out a tradeshow exhibit RFP. Okay, this may not be the Ultimate Cheat Sheet on Tradeshow Exhibit RFPS but...
Tim Patterson has been helping companies navigate the trade show world since 2002. He owns TradeshowGuy Exhibits and writes here about exhibit design, marketing, industry trends, and lessons learned from more than two decades on the show floor.