by Tim Patterson | Sep 18, 2017 | Custom exhibit, Custom tradeshow booth, Podcast, TSGMMCPodcast, Video, Vlog, YouTube
This week you are about to hear and see an interview with a professional 3D exhibit designer, who will walk you through the various challenges that come up when assembling an exhibit design. Katina Rigall-Zipay of Classic Exhibits sits down and shares a look at some...
by Tim Patterson | Sep 1, 2017 | Custom exhibit, Tradeshow marketing, Video, YouTube
“Half the money I spend on advertising is wasted; the trouble is I don’t know which half,” said John Wanamaker (1838-1922). No doubt good old John spent a lot of money on advertising. That’s not something that we do here at TradeshowGuy Exhibits, but on...
by Tim Patterson | Aug 30, 2017 | Booth Design, Branding, Custom exhibit, Custom tradeshow booth, Tradeshow marketing, Tradeshow Photos, Tradeshow presenting, Tradeshow staff training, Tradeshow visitors
Yes, I have a Pinterest account. No, I don’t spend a lot of time there. Something about not having enough bandwidth and so on. However, when I do get over there, I find a lot of things to like. Such as these boards on tradeshow marketing which are standouts!...
by Tim Patterson | Aug 11, 2017 | Budgeting, Custom exhibit, Custom tradeshow booth, Logistics, Marketing, Pre-show marketing, Shipping
As a company owner, salesman and project manager for TradeshowGuy Exhibits, I get tradeshow marketing questions. Hoobooy, I get a lot of questions. I thought it might be fun to answer a handful of the most common questions I get. Our shipping costs are sky-high. How...
by Tim Patterson | Aug 4, 2017 | Branding, Custom exhibit, sustainability, Tradeshow marketing, Tradeshow Photos
I’m the last guy to claim to be a trend-setter, but I do try to keep at least one half-open eye on tradeshow exhibiting trends. So I took a look at some of the things that are showing up on various 2017 tradeshow exhibit trends lists and added in a couple of things...
by Tim Patterson | Jul 25, 2017 | Booth Design, Branding, Custom exhibit, Custom tradeshow booth, Fun, Graphics, Infographic, Tradeshow marketing, Tradeshow presenting, Tradeshow staff training, Tradeshow visitors
Infographics do a great job of quickly communicating information in a fun and effective way, especially if you’re like me (and 65% of the rest of the population) and are a visual learner. So let’s sift through some of the great tradeshow infographics floating around...
Tim Patterson has been helping companies navigate the trade show world since 2002. He owns TradeshowGuy Exhibits and writes here about exhibit design, marketing, industry trends, and lessons learned from more than two decades on the show floor.