by Tim Patterson | Feb 13, 2018 | Custom exhibit, Tradeshow Exhibit, Tradeshow visitors
Your tradeshow exhibit may look great. It may function well. But once the show is underway, you find yourself always ducking into a storage room to grab some paperwork or literature or end up answering the same question over and over again. Or showing a demo on a...
by Tim Patterson | Jan 31, 2018 | Custom exhibit, Event Marketing, Tradeshow Exhibit
Wait, you probably already know how to do tradeshow math, right? You add up all of the costs, hit “total” and you have a sum that tells you how much you need to spend. Could be that easy. Let’s take a look. I’m always doing math. In fact, my buddy Rich and I will...
by Tim Patterson | Jan 25, 2018 | Custom exhibit, Custom tradeshow booth, Marketing, Tradeshow Exhibit, Tradeshow Photos
One of your biggest tradeshow marketing challenges is how to stand out at a tradeshow. Every other exhibitor is vying for the attention of visitors, so not only are you trying to grab the attention of the eyeballs and mind of a visitor, but every other exhibitor there...
by Tim Patterson | Jan 2, 2018 | Booth Design, Branding, Budgeting, Custom exhibit, Custom tradeshow booth, Tradeshow Exhibit
It’s a big commitment, investing in a custom tradeshow exhibit. Maybe not as much as getting married or buying a new house, but it’s more than deciding who should accompany you to the prom. It’s a big deal – buying a new custom exhibit. If you haven’t been through the...
by Tim Patterson | Dec 29, 2017 | Budgeting, Custom exhibit, Shipping
Oh yes, tradeshows can be very expensive, so what should you do to save money when exhibiting at a tradeshow? Let’s take a look at just a handful of ideas. Partner with a bigger exhibitor. You may be a perfect complement to a partner with a much larger booth presence....
by Tim Patterson | Dec 13, 2017 | Budgeting, Custom exhibit, lead generation
What does a custom exhibit cost on average? How much does it cost to store your exhibit? What’s the cost per lead when exhibiting at a tradeshow? The answers to these and many other questions are revealed in the November issue of Exhibitor Magazine. You should check...
Tim Patterson has been helping companies navigate the trade show world since 2002. He owns TradeshowGuy Exhibits and writes here about exhibit design, marketing, industry trends, and lessons learned from more than two decades on the show floor.