by Tim Patterson | Feb 1, 2017 | Branding, Custom exhibit, Custom tradeshow booth, Event Marketing, Fun, Post-Show Follow Up, Tradeshow marketing, Tradeshow visitors
Time for another list – this one is called 7 tradeshow exhibit “must-haves” and it’s pretty simple. What 7 things (items, people, plans) are essential to making your next tradeshow appearance a whopping success? Let’s count them: Branding...
by Tim Patterson | Jan 13, 2017 | Budgeting, Custom exhibit, lead generation, Logistics, Marketing
Yes, it’s upon us – 2017 – have you planned your new year tradeshow schedule? Chances are you’re at least planning a few months into the new year, but have you detailed out the entire year? Tradeshow planning, as any tradeshow coordinator will tell you, is the key to...
by Tim Patterson | Dec 30, 2016 | Custom exhibit, Custom tradeshow booth, Tradeshow marketing
A new tradeshow exhibit is great! It shows off a new look for your company. Visitors will see you’ve upgrade which is a clear signal that your company is doing well and wants to show off its stuff. Employees will see that the company believes in its products or...
by Tim Patterson | Dec 9, 2016 | Custom exhibit, Custom tradeshow booth, Tradeshow Photos
Do you want to take better tradeshow exhibit photos? Or are you satisfied with quick smartphone photos of your booth? It all depends on what you want them for. If your goal is to simply document how a booth looks at any given show, your smartphone should suffice....
by Tim Patterson | Nov 28, 2016 | Booth Design, Branding, Custom exhibit, Custom tradeshow booth, Event Marketing, lead generation, Marketing, Tradeshow marketing, Tradeshow staff training, Tradeshow visitors
There are three phases to getting people to talk about your tradeshow exhibit. First, you’d love to get them talking about it before the show. Second, you want them talking about the exhibit during the show. And finally, you want to make it memorable enough so that...
by Tim Patterson | Nov 26, 2016 | Booth Design, Branding, Custom exhibit, Custom tradeshow booth, Event Marketing, Infographic, lead generation, Logistics, Tradeshow marketing, Tradeshow staff training, Tradeshow visitors
Tradeshow Infographics, like any infographic, serve a very useful purpose. They give you a way to visually digest information that might otherwise be a little more difficult to grasp or understand. But an infographic, if done well, gives a reader a quick look as well...
Tim Patterson has been helping companies navigate the trade show world since 2002. He owns TradeshowGuy Exhibits and writes here about exhibit design, marketing, industry trends, and lessons learned from more than two decades on the show floor.