by Tim Patterson | Mar 20, 2017 | Branding, Custom exhibit, Custom tradeshow booth, Event Marketing, Fun, Tradeshow marketing, Tradeshow Photos, Tradeshow visitors
Walking the floor of the Natural Products Expo West show in Anaheim, one is overwhelmed by the sheer number of tradeshow exhibitors and visitors. According to New Hope, the organization that puts on the show, there were over 80,000 visitors this year, and over 3,100...
by Tim Patterson | Mar 13, 2017 | Custom exhibit, Custom tradeshow booth, Tradeshow marketing, Tradeshow Photos, Tradeshow visitors
it was a good Natural Products Expo West 2017 for all of us here at TradeshowGuy Exhibits! We welcomed three new clients at the show: Dave’s Killer Bread/Alpine Valley Bread, Schmidt’s Natural Deodorant and Wedderspoon Manuka and Organic Gourmet Honey....
by Tim Patterson | Mar 9, 2017 | Custom exhibit, Custom tradeshow booth, Tradeshow marketing, Tradeshow presenting
All this talk and angst about ‘repeal and replace!’ Yet it happens all the time in the tradeshow world. Yesterday I walked the floor of the Natural Products Expo West show in Anaheim as exhibitors assembled exhibits for business later in the week. Many of the...
by Tim Patterson | Feb 15, 2017 | Branding, Custom exhibit, Custom tradeshow booth, Marketing, Tradeshow marketing
What are your tradeshow marketing goals? It may seem an obvious question. But it bears some attention before schlepping off to the show, setting up and accosting attendees. Each show is different with a unique audience and a unique set of competitors. How you...
by Tim Patterson | Feb 13, 2017 | Booth Design, Custom exhibit, Video, Vlog
Check out the Monday, February 13, 2017 edition of the TradeshowGuy Monday Morning Coffee, where I go over organization, accountability and structure. And a short list from Richard Larsen of Brandwatch: Ten Top Tips for a Successful Tradeshow Booth. The One...
by Tim Patterson | Feb 12, 2017 | Booth Design, Branding, Custom exhibit, Custom tradeshow booth, Fun, Tradeshow marketing, Tradeshow visitors
There are hundreds of styles and types of exhibits at tradeshows, but in my estimation you can reduce them to just a handful of ‘kinds’ of exhibits. Do you recognize these? Super-Duper Over-the-Top Big Tent Exhibit. You know these kind. This exhibit has a hanging...
Tim Patterson has been helping companies navigate the trade show world since 2002. He owns TradeshowGuy Exhibits and writes here about exhibit design, marketing, industry trends, and lessons learned from more than two decades on the show floor.