by Tim Patterson | Jan 2, 2018 | Booth Design, Branding, Budgeting, Custom exhibit, Custom tradeshow booth, Tradeshow Exhibit
It’s a big commitment, investing in a custom tradeshow exhibit. Maybe not as much as getting married or buying a new house, but it’s more than deciding who should accompany you to the prom. It’s a big deal – buying a new custom exhibit. If you haven’t been through the...
by Tim Patterson | Dec 7, 2017 | Case Study, Client Relations, Contests, Custom exhibit, Custom tradeshow booth, Tradeshow Exhibit, Tradeshow Photos
A year ago, our new client Schmidt’s Naturals debuted a new custom 10×20 at the Natural Products Expo West. It was a custom exhibit designed by Classic Exhibits’ designer Kim DiStefano. The design was submitted to Exhibitor Magazine’s annual...
by Tim Patterson | Nov 30, 2017 | Branding, Custom exhibit, Custom tradeshow booth, Tradeshow Exhibit
One of the ongoing debates I’ve heard since I joined the exhibit industry in early 2002 was this: which is better: a rental exhibit or an exhibit that you purchase to own? There’s no right answer. Your situation may warrant one or the other. The other part of the...
by Tim Patterson | Nov 10, 2017 | Custom tradeshow booth, Event Marketing, Tradeshow marketing
Yes, it can be said without fear of being wrong that you will find useful tradeshow marketing articles in Exhibitor. That’s their thing. But in browsing their site this week, I found three which I believe go a little above and beyond because of what you can DO...
by Tim Patterson | Oct 27, 2017 | Custom exhibit, Custom tradeshow booth, Logistics
Do you fret and worry about tradeshow logistics to the point of even wondering what they are and what you might be missing? Let’s go over some basics, as much to refresh my memory as yours. Tradeshow logistics generally refers to the actions it takes to get things and...
by Tim Patterson | Oct 25, 2017 | Custom exhibit, Custom tradeshow booth, Marketing, Tradeshow Exhibit, Tradeshow marketing
It’s a common question: should you stay with your current exhibit house or move on to a new one? Naturally, there’s no one-size-fits-all answer. So, let’s go over some of the situations where the question might arise. How long have you been with your exhibit house?...
Tim Patterson has been helping companies navigate the trade show world since 2002. He owns TradeshowGuy Exhibits and writes here about exhibit design, marketing, industry trends, and lessons learned from more than two decades on the show floor.