by Tim Patterson | May 22, 2018 | Custom tradeshow booth, Tradeshow Exhibit
When it comes to standing out in a crowd, don’t look up, look at the flooring under your feet. Look down. Have you ever walked a tradeshow floor and did nothing for fifteen minutes but look at the flooring an exhibitor is using in their booth? In many cases, you can’t...
by Tim Patterson | Mar 29, 2018 | Booth Design, Branding, Contests, Custom exhibit, Custom tradeshow booth, Fun, Tradeshow Exhibit, Tradeshow marketing, Tradeshow Photos
Welcome to the (perhaps) annual TradeshowGuy Expo West 2018 Exhibit Awards, where I totally (almost) at random, pick out a handful of the 3600+ exhibits at the Natural Products Expo West show and give them a little notoriety here on the TradeshowGuy Blog! A couple of...
by Tim Patterson | Mar 21, 2018 | Booth Design, Branding, Custom tradeshow booth, Tradeshow Exhibit
It used to be that the tradeshow exhibit classic was the curved pop-up back wall. It was quick and easy to setup, looked good and did what you wanted it to: gave you a respectable presence at a tradeshow booth in a 10×10 space. That’s old. Now the new tradeshow...
by Tim Patterson | Mar 15, 2018 | Booth Design, Case Study, Custom exhibit, Custom tradeshow booth
Fifteen years ago, my very first client, Kettle Foods, made an appearance at Natural Products Expo West with a custom 20×20 exhibit. Since then, I’ve been back every year, many times with new clients, and updated exhibits with current clients. Kettle Foods,...
by Tim Patterson | Mar 10, 2018 | Custom tradeshow booth, Event Marketing, Tradeshow Exhibit, Tradeshow marketing, Tradeshow Photos
Random thoughts, observations and photos from walking the floor, test-tasting the products, and chatting with people on day two of the Natural Products Expo West show in Anaheim: It’s a mental thing. But as much as I feel I should restrain myself from eating too...
by Tim Patterson | Jan 25, 2018 | Custom exhibit, Custom tradeshow booth, Marketing, Tradeshow Exhibit, Tradeshow Photos
One of your biggest tradeshow marketing challenges is how to stand out at a tradeshow. Every other exhibitor is vying for the attention of visitors, so not only are you trying to grab the attention of the eyeballs and mind of a visitor, but every other exhibitor there...
Tim Patterson has been helping companies navigate the trade show world since 2002. He owns TradeshowGuy Exhibits and writes here about exhibit design, marketing, industry trends, and lessons learned from more than two decades on the show floor.