by Tim Patterson | May 7, 2019 | Event Marketing, Marketing, Tradeshow marketing
The marketing funnel. It’s something I learned about years ago, but it’s interesting to reexamine now and then. Recently I attended the NAB Show in Las Vegas as a blogger and was asked by a few dozen companies if they could scan my badge. Once they scanned, I was put...
by Tim Patterson | Apr 25, 2019 | Case Study, Event Marketing
We all wish we had that idea that spread like wildfire. Hotmail, or Napster, for instance. But with so many millions of ideas floating to the surface of people’s minds on a daily basis, how do you get something to spread? Tradeshows, surprisingly (or maybe not...
by Tim Patterson | Apr 18, 2019 | Event Marketing, lead generation, Tradeshow marketing, Tradeshow staff training, Tradeshow visitors
On the tradeshow floor, everything is important, but one of the most important is asking the right questions of your visitors. I’ve been at three tradeshows in the past 5 weeks: two large expos (Expo West and NAB Show) and a smaller regional foodservice show. In every...
by Tim Patterson | Apr 15, 2019 | Event Marketing, Podcast, TSGMMCPodcast, Video, Vlog, YouTube
From extremely large video to big training sessions from Adobe and others, to keynotes and journalist panels, it was all there. And I soaked it up for a couple of days last week. Here’s my take on the first couple of days of the 2019 NAB Show: This week’s...
by Tim Patterson | Apr 11, 2019 | Custom exhibit, Custom tradeshow booth, Event Marketing, Tradeshow Exhibit, Tradeshow marketing, Tradeshow Photos
Having never attended the National Association of Broadcasters Show in Las Vegas, I did not have a full grasp of the scope and size of the show. And once I was walking the floor earlier this week, it still took a few hours to fully comprehend how freaking big it is....
by Tim Patterson | Mar 29, 2019 | Event Marketing, Marketing, Post-Show Follow Up, Social Media, Tradeshow marketing
This is a guest post by Kayleigh Alexander from Micro Startups. So you’ve had a successful tradeshow, meeting lots of new potential customers and contacts and generated awareness and sales for your product or service. But the work doesn’t stop there. The post-event...
Tim Patterson has been helping companies navigate the trade show world since 2002. He owns TradeshowGuy Exhibits and writes here about exhibit design, marketing, industry trends, and lessons learned from more than two decades on the show floor.