by Tim Patterson | Oct 28, 2019 | Event Marketing, lead generation, Marketing, Podcast, Tradeshow marketing, Tradeshow visitors, TSGMMCPodcast, Video, Vlog, YouTube
The biggest challenge of tradeshow marketing, it seems, is to draw attendees to your booth. There are hundreds of ways to do that. On today’s TradeshowGuy Monday Morning Coffee, Sam Smith of Social Point joins me to discuss the many ways his company has devised...
by Tim Patterson | Oct 22, 2019 | Branding, Client Relations, Custom exhibit, Event Marketing, Marketing, Tradeshow Exhibit
They say you only get one chance to make a first impression. That’s true. But you can make a first impression in any number of ways. Let’s go over seven ways that might work for you. Show your visitors an impressive tradeshow exhibit. Certainly, having a 3D visual...
by Tim Patterson | Sep 20, 2019 | Budgeting, Event Marketing, Logistics, Record Keeping, Tradeshow Exhibit
One of the big challenges for exhibitors is keeping track of everything: records, travel, budgets, exhibit pieces and more. Now there’s a new tool that looks to address many if not all of those issues. ExhibitDay launches this week with three models: lite,...
by Tim Patterson | Jul 15, 2019 | Event Marketing, Podcast, Presentation, Tradeshow presenting, TSGMMCPodcast, Video, Vlog, YouTube
On this week’s TradeshowGuy Monday Morning Coffee, a lively interview with Ken Newman of Magnet Productions, a professional tradeshow presentation company based in San Francisco. I’ve had Ken on the show before, although it’s been awhile, and I...
by Tim Patterson | Jun 28, 2019 | Event Marketing, Tradeshow marketing
Borrowing a riff from Seth Godin – “What is it for?” – is a good place to start when considering tradeshow marketing. Not only “what is it for?” but the alternative approach of “why are YOU doing it?” There are many ways to look at tradeshow marketing and using the...
by Tim Patterson | May 14, 2019 | Booth Design, Custom exhibit, Event Marketing, Mobile Marketing
I’ve been attending tradeshows for nearly twenty years. In looking back on photos from that era – the early ‘Naughts as the first ten years of this century are sometimes referred to – things look different. It’s often subtle, but what the photos from that era...
Tim Patterson has been helping companies navigate the trade show world since 2002. He owns TradeshowGuy Exhibits and writes here about exhibit design, marketing, industry trends, and lessons learned from more than two decades on the show floor.