by Tim Patterson | May 10, 2017 | Event Marketing, Marketing, Tradeshow marketing, Tradeshow presenting, Tradeshow staff training, Tradeshow visitors
If you’re standing at the edge of your tradeshow booth ready to engage with a visitor, remember that as try you qualify him or her, you’re really trying to find the prospect’s real issue. Once you do that, you can determine if you can be of assistance, or if you...
by Tim Patterson | May 3, 2017 | Branding, Event Marketing, Tradeshow Photos, Tradeshow presenting, Tradeshow visitors, Video
In case you hadn’t noticed social media video is exploding, driving traffic and eyeballs both on and offline. So it makes sense to strongly consider making video a part of your tradeshow strategy. Posting videos or going live from the show gives followers a sense of...
by Tim Patterson | Apr 25, 2017 | Event Marketing, Mobile Marketing, Social Media, Tradeshow marketing, Tradeshow Photos
Planning on putting more focus on using Instagram at your next tradeshow or event? Congratulations. After all, it’s one of the most popular social media platforms out there with more than 400 million daily active users. But before you get started, do a little planning...
by Tim Patterson | Apr 19, 2017 | Case Study, Event Marketing, Marketing, Tradeshow marketing
I’ve never attended the SIA Snow Show but I think I should someday, for two reasons. Number One: I’m a ski bum. Number Two: uh, see reason number one. Oh, and that’s right – I’m TradeshowGuy – I do tradeshows. SIA – Snowsports Industries America – holds the annual SIA...
by Tim Patterson | Apr 10, 2017 | Event Marketing, Podcast, TSGMMCPodcast, Video, Vlog, YouTube
Finally, it’s official. We’ve turned this into a podcast. Yeah, I know it’s already a vlog (I’ll never get used to that word!), but now you can subscribe to the audio of the podcast. This week: What happens when you have to roll with the...
Tim Patterson has been helping companies navigate the trade show world since 2002. He owns TradeshowGuy Exhibits and writes here about exhibit design, marketing, industry trends, and lessons learned from more than two decades on the show floor.