by Tim Patterson | Sep 20, 2010 | Event Marketing, Fun, Mobile Marketing, Social Media, Tradeshow visitors
You’re at a tradeshow, it’s time to close up the booth and head out for dinner and drinks. Maybe catch a Tweetup. Or maybe it’s still several weeks to the tradeshow and you want to schedule a Tweetup. How do you find a good place to meet, or to have...
by Tim Patterson | Sep 15, 2010 | Event Marketing, Facebook, Mobile Marketing, Social Media, Tradeshow marketing
The year: 2016 The scene: a busy tradeshow floor in Chicago The situation: almost half of the exhibitors at the show are welcoming visitors to the show, who are ‘checking in’ via Foursquare (or some similar app – who’s to know what will survive...
by Tim Patterson | Sep 9, 2010 | Event Marketing, Uncategorized
Do you march to the beat of a different drummer? Or do you fall in behind other exhibitors, advertisers and marketers lock-step, following the same marketing and exhibiting methods that have been used for years? I first heard the phrase ‘march to the beat of a...
by Tim Patterson | Aug 23, 2010 | Event Marketing, Tradeshow marketing
Guest post by Mel White, VP of Marketing and Business Development at Classic Exhibits – see part 1 here 7. Poor Follow Up on Leads Why would you bring your own rope to your hanging? And, yet, the vast majority of exhibitors spend considerable cash preparing and...
by Tim Patterson | Aug 19, 2010 | Booth Design, Event Marketing, Tradeshow marketing
Guest post by Mel White, VP of Marketing and Business Development at Classic Exhibits Mistakes happen whether you’re a newbie or a seasoned trade show veteran, but you can avoid the 13 Most Common Trade Show Mistakes by following this advice. So, let’s take a few...
by Tim Patterson | Aug 16, 2010 | Event Marketing, Tradeshow marketing
Guest Post By Steve McMains Trade shows are great ways to promote a product or the brand identity of the company. Apart from that, you can also use a trade show to measure your competitors, there marketing tactics and their latest product development trends. Many...
Tim Patterson has been helping companies navigate the trade show world since 2002. He owns TradeshowGuy Exhibits and writes here about exhibit design, marketing, industry trends, and lessons learned from more than two decades on the show floor.