by Tim Patterson | Mar 22, 2010 | Event Marketing, lead generation, Marketing, Public Relations, Tradeshow marketing, Uncategorized
You may have a good grasp about your overall BIG PICTURE tradeshow marketing plan. But what about the DETAILS? Overall execution of your plan at the show may be great, but if you slip on details, someone – a potential customer, perhaps – is bound to notice. Some...
by Tim Patterson | Feb 19, 2010 | Event Marketing, lead generation, Podcast, Tradeshow marketing
Lew Hoff of Bartizan says he’s about to ‘implode’ his company. Hmm? Turns out it may be the best thing he can do. Bartizan is about to introduce iLeads, a new tradeshow lead generation and capture tool. Our conversation covered a lot of ground:...
by Tim Patterson | Feb 9, 2010 | Event Marketing, SlideShare, Social Media
If you’ve discovered one thing about this blog, it’s that I like to share cool articles, videos and information from other folks that are of a like mind or offering info that is in the same vein. With that said, I ran across a terrific presentation from...
by Tim Patterson | Apr 7, 2009 | Event Marketing, Marketing, Networking
First off, what are your objectives for attending a tradeshow if you want maximum results? To network? To spy on the competition? To learn about new products for your store? Determine your top two or three objectives, and then make an Action Plan. If it entails...
Tim Patterson has been helping companies navigate the trade show world since 2002. He owns TradeshowGuy Exhibits and writes here about exhibit design, marketing, industry trends, and lessons learned from more than two decades on the show floor.