by Tim Patterson | Dec 17, 2010 | Event Marketing, Lists, Marketing, Tradeshow marketing
What is there to love about tradeshow marketing? After all, it’s expensive, it’s hard work and you have to travel and set up stuff. And then stand for hours a day talking to hundreds or thousands of people. And then tear it down, pack it up and head home....
by Tim Patterson | Dec 7, 2010 | Event Marketing, lead generation, Marketing, Social Media, Tradeshow marketing
In the wake of the presentation I gave last week at the Exhibit Designers and Producers Association Access 2010 conference, I’ve been thinking and reading a lot about what it takes to build community. In the event industry, it’s my opinion that social...
by Tim Patterson | Nov 5, 2010 | Marketing, Social Media, Tradeshow marketing
In January of this year we took a look at an event in Oklahoma City called Schmoozapalooza. According to Jill Harrison, the previous incarnation of their twice-yearly business networking event was slowly dying. “This was a free tradeshow with no music and no...
by Tim Patterson | Oct 22, 2010 | Marketing, Tradeshow marketing
In a perfect world, all tradeshow managers would have these skills – and more. But we know that a perfect world doesn’t exist, right? So if you have most of these you’ll probably do okay! People (read: sales) skills. There’s a lot to be said...
by Tim Patterson | Sep 29, 2010 | Event Marketing, Marketing
You don’t have to be a fan or even like Yoko Ono to learn from her. And I say that because most people I know that have expressed an opinion about Yoko don’t have too many nice things to say about her. “Yoko broke up the Beatles….”...
by Tim Patterson | Sep 22, 2010 | Fun, Marketing, Mobile Marketing, Social Media
I love productivity tools, and love sharing them with friends and colleagues. I got to thinking the other day that I’ve never actually compiled a list of those tools and posted it. So here ’tis: some are old friends, some are brand new tools. All of them...
Tim Patterson has been helping companies navigate the trade show world since 2002. He owns TradeshowGuy Exhibits and writes here about exhibit design, marketing, industry trends, and lessons learned from more than two decades on the show floor.