by Tim Patterson | May 31, 2011 | Branding, Custom exhibit, Custom tradeshow booth, Event Marketing, Marketing, Tradeshow marketing
The tradeshow exhibit is at least 6 – 8 months away – have you considered your tradeshow marketing strategy? You’d better get started – that’s not that much time! “Huh? Over half a year and I have to rush things?” you...
by Tim Patterson | Mar 23, 2011 | Blog, Event Marketing, Marketing, Social Media, Tradeshow visitors, Twitter
Are you using social media to drive traffic to your tradeshow booth? That’s great – it be an effective tool for creating buzz at the show. Even though social media activity is effective at communicating with your community, using social media is often not...
by Tim Patterson | Feb 7, 2011 | lead generation, Marketing, Public Relations, Tradeshow marketing, Video, YouTube
Like millions I watched the Super Bowl over the weekend, not only to root for the Packers (!), but to gawk at the ads. Lots of clever ads put together which were damn entertaining. According to the Portland Business Journal, some of the most popular were produced by...
by Tim Patterson | Jan 31, 2011 | Event Marketing, lead generation, Marketing, Mobile Marketing, Tradeshow marketing
Even though QR Codes have been in existence since the mid-90s, they’re only now become hip. Fashionable. Tres chic. (whatever that means)… And if you put your mind to it, you can come up with all sorts of ways you can use QR Codes. First, review the blog...
by Tim Patterson | Jan 7, 2011 | Client Relations, Contests, Event Marketing, lead generation, Marketing, Tradeshow marketing
How can you work with a partner at a tradeshow? What can collaboration do to cut your tradeshow marketing costs and help spread your company’s name around a bit more? While there are some benefits to be gained by working with partners in any endeavor, there are...
Tim Patterson has been helping companies navigate the trade show world since 2002. He owns TradeshowGuy Exhibits and writes here about exhibit design, marketing, industry trends, and lessons learned from more than two decades on the show floor.