by Tim Patterson | Aug 25, 2010 | Marketing, Promotional Products, Tradeshow marketing
Guest post by Heidi Thorne Since I’m known on Twitter for having information on green marketing, my friend “Tradeshow Guy” Tim Patterson asked the question, “Are there items in the promotional giveaway world that are truly ‘green?’ And if not, that’s a story in...
by Tim Patterson | Aug 10, 2010 | Marketing, Tradeshow marketing
Guest post by Brantley Graham A roll up banner stand is an excellent way for a company to make the most of their presence at a tradeshow or exhibition. By controlling every aspect of your customer’s experience at your booth, it is possible to manipulate how they...
by Tim Patterson | Jul 27, 2010 | Facebook, Marketing, Tradeshow marketing
How can you engage your customer so thoroughly that you’re sending shivers down their spine? It doesn’t happen all that often, and admittedly, to get a real spine-tingling moment is rare. But it can be done. It happened to me yesterday – and it...
by Tim Patterson | Jul 21, 2010 | Booth Design, Marketing, Tradeshow marketing
Perception is Reality, right? What do people see when you send out a tweet, newsletter, blog post; put up a tradeshow booth…what is the perception of what people see? Are you seeing through the eyes of your visitors, or through your eyes? It’s not an easy question to...
by Tim Patterson | Jul 7, 2010 | Event Marketing, Marketing, Mobile Marketing, Social Media, Tradeshow marketing
Now that a lot of your audience are carrying around smartphones, are you even able to reach them anymore with email, blogging and your social media outlets? Probably – at least you should be able much of the time. But an ideal scenario is literally in your...
by Tim Patterson | Jun 8, 2010 | Event Marketing, Marketing, Tradeshow marketing
What did you learn from your last tradeshow appearance? Did you learn that you, well, perhaps shouldn’t have even been there? Sometimes that’s the best lesson you can learn: that the money you spent on the show was wasted and you won’t do that show...
Tim Patterson has been helping companies navigate the trade show world since 2002. He owns TradeshowGuy Exhibits and writes here about exhibit design, marketing, industry trends, and lessons learned from more than two decades on the show floor.