by Tim Patterson | Jun 7, 2010 | Marketing, Tradeshow marketing, Tradeshow staff training
A recent LinkedIn discussion focused on ‘What questions do you ask yourself when deciding on an exhibit for a tradeshow event?’ There were a lot of answers and discussion on the topic, and after I chimed in with my two pennies’ worth, it got me to...
by Tim Patterson | May 27, 2010 | Event Marketing, Marketing
I spent a couple of hours this week as part of a focus group for Portland adult alternative radio station KINK.FM. There were about 18 of us, and I found it to be a very interesting experience. Having worked in radio for more than 25 years (I left the industry in...
by Tim Patterson | May 18, 2010 | Marketing, Tradeshow staff training
Cold calling isn’t rocket science. If you’re in sales, you gotta do them at some point in your career. Heck, I do cold calling on occasion. You never know what you’re going to get. But before I pick up the phone, I want to make sure I have a good...
by Tim Patterson | May 4, 2010 | lead generation, Marketing, Tradeshow marketing
Do your customers ask questions at your tradeshow booth? Are they curious about things like flavor, color, delivery time, production values, technical details or design elements? Do they want to know MORE? Of course they do! That’s what customers do....
by Tim Patterson | Apr 23, 2010 | Facebook, Marketing, Social Media, Tradeshow marketing, Twitter
The following is a guest post by Dennis Nixon, Sales Manager at Smash Hit Displays In the days leading up to an exciting trade show attendees are likely tweeting about it, Facebooking about it, and blogging about it too. You’re likely doing the same as a trade show...
by Tim Patterson | Apr 14, 2010 | Event Marketing, Marketing, Tradeshow marketing
When exhibiting at a tradeshow, you’re there to make sales, brand your business, brand your product, schmooze with industry partners, scout out competitors and okay, do a little partying (perhaps). Are you using the time to do some specific research by using...
Tim Patterson has been helping companies navigate the trade show world since 2002. He owns TradeshowGuy Exhibits and writes here about exhibit design, marketing, industry trends, and lessons learned from more than two decades on the show floor.