by Tim Patterson | Apr 7, 2016 | Networking, Tradeshow marketing, Tradeshow presenting
This is a guest post by Christine Ton of Stratacache. I had no idea what to expect when I walked into my first-ever tradeshow. I imagined it to be like one of those state fairs where you would walk through different tents, or in this case, a bunch of booths. There...
by Tim Patterson | Dec 14, 2015 | Client Relations, Event Marketing, Networking, Presentation, Tradeshow marketing
Tradeshows cost time and money. A lot. So how do you differentiate from the thousand other exhibitors all vying for attention? One way is to become a person of interest at the tradeshow. Here are a few ways to stand out from the crowd. Be a speaker, or participate in...
by Tim Patterson | Oct 26, 2015 | Client Relations, lead generation, Networking, Tradeshow marketing, Tradeshow staff training, Tradeshow visitors
Questions are powerful. Asking the right questions in the right situation can open doors to more business, to gathering critical information and to getting someone interested in your product or service. At a tradeshow, questions are your superpower. It’s a busy,...
by Tim Patterson | Dec 2, 2013 | Event Marketing, Networking, Public Relations, Tradeshow marketing
The following guest article was written by Chris Newkirk: Tradeshows can be a huge expense for small business owners and although statistics show businesses can increase revenues and grow their customer base from events like these, many companies still struggle to...
by Tim Patterson | Apr 7, 2009 | Event Marketing, Marketing, Networking
First off, what are your objectives for attending a tradeshow if you want maximum results? To network? To spy on the competition? To learn about new products for your store? Determine your top two or three objectives, and then make an Action Plan. If it entails...
Tim Patterson has been helping companies navigate the trade show world since 2002. He owns TradeshowGuy Exhibits and writes here about exhibit design, marketing, industry trends, and lessons learned from more than two decades on the show floor.