by Tim Patterson | Nov 13, 2017 | Event Marketing, Networking, Podcast, Tradeshow marketing, Tradeshow visitors, TSGMMCPodcast, Video, Vlog, YouTube
One great thing about doing a weekly podcast with guests is that I meet a lot of people. This week it was a pleasure to meet and talk with Roger Courville, who helps learning leaders prepare to reach, teach and lead in the Connectorship Age. It was a fun conversation...
by Tim Patterson | Sep 29, 2017 | Event Marketing, Marketing, Networking, Tradeshow marketing, Tradeshow visitors
Exhibiting at a tradeshow is a great way to show off your wares, but it’s also an excellent way to uncover things about your tradeshow competitors. Let’s take a look at a half-dozen things you can find out. Exhibit presence. Of course, the most obvious thing. You can...
by Tim Patterson | Aug 29, 2017 | lead generation, Networking, Tradeshow visitors
This is a guest post by Charles Dugan of American Image Displays There is no such thing as a closing a sale by luck at a trade show. The process of generating and closing leads is defined even before the event begins. Believe it or not, although most exhibitors...
by Tim Patterson | Aug 25, 2017 | lead generation, Networking, Post-Show Follow Up, Tradeshow marketing
Tradeshow post-show follow-up is one of the critical keys to your tradeshow marketing success. In recent conversations with exhibitors, there often seems to be some hedging around the concept of complete follow-up. In other words, there are some missing pieces and the...
by Tim Patterson | Feb 8, 2017 | Event Marketing, Fun, Networking, Public Relations, Tradeshow marketing, Tradeshow visitors
Why should you read this before you attend a tradeshow? First, let’s assume you’ve never been to a quality industry show that’s packed full of exhibitors and attendees. Oh, sure, you’ve been to a few regional home shows at the fairgrounds, or attended a chamber of...
by Tim Patterson | Dec 27, 2016 | Event Marketing, Marketing, Networking, Presentation, Tradeshow visitors
You can benefit from tradeshows without exhibiting – it just takes a little planning. For example, the simple fact of tradeshows means that there is an assemblage of buyers, managers, clients and prospects all at the same time. Consider scheduling an informal meeting...
Tim Patterson has been helping companies navigate the trade show world since 2002. He owns TradeshowGuy Exhibits and writes here about exhibit design, marketing, industry trends, and lessons learned from more than two decades on the show floor.